WHAT, MATCHA? WHY, MATCHA?

WHAT, MATCHA? WHY, MATCHA?
Simply said, it’s a fine powder made from grinding whole green tea leaves. Unlike other green tea that’s manufactured into tea bags, then steeped in water – with matcha you’re drinking the entire leaf, in powdered form.
Matcha is also unique in how it’s harvested (mostly in Japan). The leaves are shaded from the sun several weeks before harvest to slow down growth, increase chlorophyll levels and boost the production of amino acids, like L-Theanine. That unique flavor you taste in matcha? That’s the amino acids!

5  BENEFITS OF DRINKING MATCHA

And why Kourtney Kardashian is the biggest fan of matcha? Why you desperately need it in your life now?
It’s an anti-aging, antioxidant powerhouse
There are exponentially more antioxidants in matcha than other “superfoods.” It has 6 times more antioxidants than goji berries, 17 times more antioxidants than blueberries and 60 times more antioxidants than spinach. Antioxidants are chemical compounds that help to prevent aging, chronic disease and infection – and in this regard, matcha is unsurpassed.
It can help with weight loss 
Several studies have found that the concentration of ECGC (epigallocatechin gallate) in matcha is 137 times greater than that in a standard cup of green tea. Why is this important? ECGC in high doses may help increase calorie burn and alter levels of “hunger hormones,” helping to reduce appetite.
It can improve your concentration and energy
Many drink coffee for the energy boost they get from caffeine. But what if you could have a similar boost without the anxiousness? Matcha is rich in L-Theanine, an amino acid that promotes a state of relaxation and increased memory, while preventing the nasty side effects of caffeine. A boost in clarity without the jitters? Win win.
It’s a powerful detoxifier
You may know that green foods are natural detoxifiers in the body. This is due to the chlorophyll, which purge the body of harmful elements, chemicals and heavy metals. Because matcha is shade grown it has significantly more chlorophyll than other green teas.
It prevents heart disease
A 2011 study featured in the American Journal of Clinical Nutrition demonstrated that the catechins in green tea significantly lowered total serum cholesterol and LDL (“bad”) cholesterol levels. Over time, reduced LDL-levels helps to prevent cardiovascular disease.
Label on the product itself
The anti-aging superfood - Matcha
organic product, nothing added, all natural, vegan, gluten free
Why is MATCHA so good for you?
Overflowing with antioxidants - giving your immune system a major boost
Detox - Matcha has strong chlorophyll consistency, that helps detoxify the body of harmful toxins and naturally boost your metabolism
Rich in L-Theanine - content known to improve mood, increase focus and reduce stress
Rich in nutrients- Vitamin A, C, Magnesium, Selenium, Zinc and so much more!

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